Your customers are asking these tools before they call.
We check whether your business is clear enough to be found, understood, compared, and trusted in AI answers.
ChatGPT
Gemini
Claude
Perplexity
Google AI
Meta AI
Mistral
ChatGPT
Gemini
Claude
Perplexity
Google AI
Meta AI
Mistral
ChatGPT
Gemini
Claude
Perplexity
Google AI
Meta AI
Mistral
Platform names and logos are referenced only to describe visibility testing. No endorsement, affiliation, or guaranteed placement is implied.
Be the business they find on the second search.
When someone hears your name, they do one more check before they call: Google, Maps, reviews, Facebook — and now ChatGPT, Gemini, Claude, and Perplexity. That's the second search. Second Search Studio builds websites that make sure it works in your favour.
Try it right now: ask ChatGPT “who should I hire for [your service] in your town?”
If you're not in the answer, someone else is getting recommended — today, and every day until it's fixed. The free report shows exactly why, and what to fix first.
Second Search Report
See what AI tools can actually understand about you.
Your report gives a plain-English look at whether your business has enough public proof for AI tools to identify what you do, where you work, why customers trust you, and how you compare with competitors.
Second Search Report
Example report
ChatGPT VisibilityLow
Gemini / Google SignalThin
Claude / Perplexity ClarityUnclear
Business Entity ClarityWeak
Website / Facebook SignalIncomplete
Local ProofMissing or scattered
Key finding
The business appears active, but AI tools may not have enough stable public evidence to confidently understand, compare, cite, or recommend it.
Recommended next fixes
- Create or improve a dedicated website AI tools can read
- Add clear service, location, and contact signals
- Add project photos, reviews, FAQs, and proof of work
- Strengthen Google Business Profile and review signals
- Answer the questions customers ask before they call
This is an example report preview. Every check is reviewed before recommendations are sent.
What happens after you submit
We check how AI tools may understand your business and your competitors
You get a plain-English fix list for becoming easier to find, trust, and choose
Every check is reviewed before recommendations are sent, so the report is based on your actual public presence — not an automated promise or generic score.
01 · They hear your nameA referral, a job sign, a Facebook post
02 · They checkGoogle, Maps, reviews, ChatGPT
03 · They compareYour proof vs. your competitors'
04 · They decideThey call you — or skip you.
Why it matters
AI tools need public proof before they can recommend you.
AI answers need source material: services, locations, reviews, photos, FAQs, project proof, business details, and a clear contact path.
When those signals are thin, a competitor with clearer evidence can look like the safer choice.
Check my AI visibility →Website foundation
Give AI tools something real to read.
Service clarity
What you do and where you work.
Proof
Reviews, photos, projects, trust cues.
AI readability
FAQs, structure, clear answers.
Contact path
Make the next step obvious.
Facebook shows activity.
AI tools still need a stable source of truth.Facebook proves you are active. A website helps AI understand what to recommend.
A Facebook page can show life, photos, and updates, but it does not always give ChatGPT, Gemini, Claude, Perplexity, or Google enough structured evidence to understand your services, locations, proof, reviews, and contact path.
A dedicated website turns your business into a stable public source that search engines and AI systems can read, compare, cite, and trust.
Check AI Visibility↗Visibility report
Do you make the AI shortlist?
Missingservice evidence
Weakreviews + proof
Nextfix the shortlist signals
Recent work
Real local businesses, built for the second search.
Three builds currently in final launch stages for clients in Greater Moncton, New Brunswick.
Elite Estates Dieppe, NB
New-home developer moving from Facebook-only to a full website with structured data, neighbourhood pages, and booking-focused conversion.
S&P Mini Excavation Moncton, NB
Excavation contractor site with service pages, service-area coverage, project proof, and a quote-first contact path.
Atlantic Mobile Tire Moncton & Saint John, NB
Mobile tire service built for “near me” searches — services, hours, fleet coverage, and one-tap booking and calling.
These sites are in the final stages before going live on their own domains.
Who it's for
Built for local businesses that already get referrals — but need to look trusted when people check.
Contractors, cleaners, pet services, salons, landscapers, excavation companies, property care, trades — local service providers who are active on Facebook but don't have a clear website customers can trust.
You don't need a giant agency website. You need a clean, credible online home that explains what you do, where you work, why people trust you, and how to contact you.
Run my Second Search Check →Pricing
Website packages built for the second search.
Every Second Search Studio website is built with local SEO, AI visibility foundations, mobile performance, and a clear path for customers to contact you.
Choose the size of the website. The AI visibility foundation is built in.
The website build price does not include monthly hosting. Managed hosting and basic site care are available for $59/month.
Stage 1 · Get Online
Local Launch Site
$500 CAD
For businesses moving from Facebook-only, word-of-mouth, or an outdated one-page presence to a real website customers, Google, and AI tools can understand.
Includes- One-page website
- Mobile-friendly design
- Business overview section
- Main services section
- Contact section
- Call / email buttons
- Facebook-to-website positioning
- Basic local SEO setup
- AI-readable content structure
- Basic metadata
- Contact form embed
Not included
Start With a Local Site →
Separate service pages, separate location pages, ongoing monitoring, monthly reports, blog/content plan, or advanced competitor research.
Stage 2 · Get Chosen
Visibility Website
$1,500 CAD
For local service businesses that need a proper website with services, proof, reviews, and stronger search structure.
Includes- Multi-page website
- Homepage
- About / trust section
- Contact page or contact section
- Up to 3 core service pages
- Review/testimonial section
- Project/photo proof section
- FAQ content for search and AI
- Local SEO foundation
- AI visibility foundation
- Basic schema/structured content
- Clear conversion path
- Second Search Report recommendations built into the site
Not included
Build My Visibility Website →
Ongoing monthly visibility monitoring, new monthly service pages, advanced content publishing, large competitor tracking, or multi-location strategy.
Stage 3 · Get Trusted
Authority Website / Rebuild
$3,000 CAD
For businesses with an old site, weak visibility, multiple services, or stronger competitors.
Includes- Full website rebuild or advanced new build
- Homepage
- About / trust page or section
- Contact page
- Up to 6 service pages
- Service-area content
- Project/gallery proof
- Review/testimonial strategy
- FAQ and answer-style content
- Competitor visibility review
- Stronger local SEO structure
- AI visibility structure
- Technical cleanup
- Conversion-focused layout
- Second Search Report recommendations built into the site
Not included
Plan an Authority Rebuild →
Ongoing AI/search monitoring, monthly reports, continuous content publishing, paid ads, reputation management, or unlimited edits.
Add-on
Managed Hosting + Basic Site Care
Managed hosting, basic site care, contact form support, small text/photo updates, and keeping the site live, current, and easy to maintain.
Best for small updates. Larger design, content, or new page work is quoted separately.Add-on
Ongoing AI/Search Visibility Monitoring
For businesses that want ongoing checks across AI/search visibility, competitor mentions, content gaps, citations, reviews, and plain-English recommendations.
Monthly monitoring is available after launch.Add-on
Additional Service or Location Pages
Add more service pages, location pages, FAQs, or project pages when the business needs deeper search and AI visibility coverage.
Who's behind this
A real person reviews every business. No content mill, no automation theatre.
Second Search Studio is run by Christine Hickox from Atlantic Canada. Every Second Search Report is researched and written by hand, and every website is built one at a time — for local service businesses that live on referrals, reviews, and being easy to find.
If you've built your business on word of mouth, this is about making sure the second search — the one that happens after someone hears your name — works in your favour.
Start with a free report →Questions
Common questions
What exactly is a Second Search Report?
A free, plain-English review of how your business shows up when customers check on you — across Google, Maps, AI tools like ChatGPT, Gemini, Claude, and Perplexity, reviews, and competitor signals. It's reviewed by hand and you'll hear back within 2 business days. No obligation, no automated score.
Do I have to leave Facebook?
No. Your Facebook page keeps doing what it does well — showing activity. The website works alongside it, giving Google and AI tools something stable to read, cite, and recommend.
How long does a website take?
A Local Launch Site is usually ready in about two weeks. Larger builds typically take two to four weeks, depending on how many services and pages your business needs.
What do you need from me?
The basics: what you do, where you work, photos of your work, and how customers reach you. The research, writing, structure, and build are handled for you.
What does hosting cost?
Managed hosting and basic site care is $59/month — hosting, small text and photo updates, contact form support, and keeping the site live and current.
Do you guarantee rankings or AI recommendations?
No — and nobody honestly can. What we do is improve the clarity, structure, and public proof that search engines and AI tools rely on when they decide who to recommend.
Second Search Studio